When a survey is done with the average consumer, in larger numbers, they end up telling the future some 89.9 percent of the time accurately while the single specialist is only accurate 75 percent of the time, that statistic tends to end discussions in a very different way. These are additional tools to pull out of your marketing arsenal, especially during this time of year. no unexpected and unpleasant surprises. Business firms should also be aware that consumers and the government have been winning an increasing number of productliability lawsuits against sellers of defective products.